Introduction:
Our client is a leading manufacturer of industrial lifting & rigging products and services, based in the United States. The company was established in 1979 and has since grown to become the leader and trusted name in the industry. The company has a large product portfolio that includes rigging, slings, material handling and accident safety programs.
Challenge:
The manufacturing industry is highly competitive, and our Manufacturing client was facing stiff competition from other players in the industry. The company had a strong offline presence, but they had not yet fully capitalized on the potential of ecommerce. They wanted to increase their online sales to improve their market share and revenue.
Solution:
Our Manufacturing client approached our team to help them increase their online and offline sales. We conducted a thorough analysis of the company’s existing website and identified several areas for improvement. We suggested the following strategies to help them increase their online and offline sales:
Website build and optimization: We recommended that they build a new website and optimize it for better user experience and search engine optimization. We suggested improvements in website speed, mobile responsiveness, and user interface to reduce bounce rates and increase the time spent on the site.
Paid advertising: We recommended running paid advertising campaigns on search engines to drive more traffic to the website. We created a targeted advertising campaign for them, which focused on reaching potential customers who were actively searching for their keywords (products) online.
Content marketing: We suggested creating and sharing high-quality content, such as blog posts, marketing material, and ad copy to educate potential customers about the benefits of their products.
Email marketing: eComm.Partners/Page1Ranks.com recommended using email marketing to nurture leads and encourage repeat purchases. The client selected the email vendor we recommended and have since deployed email marketing as part of their communications and sales process.
Results:
After implementing the strategies recommended by eComm.Partner/Page1ranks.com, our Manufacturing client has seen a significant increase in their online sales. We recently were engaged in a redesign of the site, with cutting-edge conversion rate optimization strategies and within three months of launching the new ecommerce website, the company, at the time of this writing has experienced a 5x growth rate in eCommerce sales, compared to previous months. The paid advertising campaign (Google, Google Shopping, Amazon) was also optimized with new copy, headlines and keywords and has generated a return on ad spend (ROAS) of 4:1. The company’s online presence also improved significantly, with the website ranking on the first page of search engine results for hundreds of targeted keywords.
Conclusion:
By initially building a new website for them in 2010 that was structurally sound, visually appealing and optimized for the search engines, running targeted advertising campaigns, and implementing email and content marketing strategies, our Manufacturing client was able to significantly increase their online sales. We then redesigned the site in 2023, split products, rewrote ad campaigns and applied best practices for conversion rate optimization. This has led to record ecommerce sales for the client. Their increased online presence helped them reach a wider audience, generate more leads, and increase revenue. The successful collaboration between our Manufacturing and eComm.Partners/Page1Ranks.com demonstrates the importance of leveraging digital marketing strategies and a holistic approach to drive ecommerce sales in today’s competitive landscape.
We would love to help turn your business into one of our successful case studies, too. Send us a message to have a quick chat about you business goals.